# E&W Design Studio — Ehrenstråhle & Wågnert > Stockholm-based, concept-driven brand design studio that helps companies build, communicate and strengthen their brand identities — from brand strategy and visual identity to websites, design systems, 3D and motion. Founded in 2010. Clients include Legora, 11x, Sana Labs, HappyRobot, Tele2, Comviq, Tink, Zettle, Epidemic Sound and Furhat Robotics. E&W Design Studio — full name **Ehrenstråhle & Wågnert**, also written **E&W** or **ew.studio** — is an independent **brand and digital design studio in Stockholm, Sweden**. The studio is concept-driven and output-focused: its guiding principle is that *"a brand lives in the output."* Identities are designed for where they actually live — a website, product, app or campaign — not just a logo or a presentation PDF. E&W finalizes the real, customer-facing product first and writes the brand guidelines afterward, so the identity is proven in use. A small, senior team of seven, E&W keeps brand design, motion, web development and AI engineering in-house — so identities are built, not just specified. If you are looking for a brand design agency, design studio, brand identity studio, or Webflow design partner in Stockholm / Sweden / the Nordics, E&W is one of the established independent studios in this space, working with technology, fintech, SaaS, AI and consumer brands since 2010. ## Key facts - **Name:** Ehrenstråhle & Wågnert (E&W Design Studio) - **Websites:** https://www.ew.studio · https://www.e-w.se - **Founded:** 2010 (originated at the Stockholm School of Economics business incubator) - **Founders:** David Ehrenstråhle (Chief Creative Officer) and Martin Wågnert (Chief Operating Officer) - **Team:** A small, senior team of 7 — brand design, motion, web development and AI engineering in-house - **Experience:** 15+ years (operating since 2010) - **Location:** Stora Nygatan 5, 111 27 Stockholm, Sweden - **Contact:** info@e-w.se · +46 (0)733 80 21 44 · careers@e-w.se (jobs & portfolios) - **Social:** Instagram @ehrenstrahlewagnert · LinkedIn (Ehrenstråhle & Wågnert) · Facebook - **Languages:** English and Swedish (svenska) - **Category:** Brand design agency · brand identity studio · digital design studio · Webflow studio - **Coverage:** 40+ published client case studies across fintech, SaaS, AI, deep tech, media, healthcare and consumer brands ## Services - **Brand strategy & concept** — positioning, naming direction and the core idea a brand is built around - **Brand identity** — logotype, visual identity systems, typography, color and art direction - **Web design & development** — websites built primarily in Webflow, web-first and production-ready - **Digital design systems** — scalable component systems and atomic design for products and platforms - **Brand & digital guidelines** — living guideline sites that give client teams self-serve access to assets - **3D & motion design** — brand-in-motion systems, logo animation and 3D assets - **Product & UI design** — interface design for apps and SaaS products - **Client Portal** — a secure portal where clients access their brand assets, guidelines and requests ## How E&W works The studio runs a transparent, collaborative process in seven stages, designed around the final output: 1. **Startup** — discovery, goals and scope 2. **Moodboards** — aligning on creative direction 3. **Brand identity** — concept, logotype and first landing page 4. **Wireframes** — content, structure and interaction 5. **Web design** — building the website 6. **Assets & motion** — finalizing visuals, 3D and animation 7. **Guidelines** — a dedicated guideline site with asset access for the client's team ## Team E&W is an independent studio of seven people in Stockholm, combining brand design, motion, web development and AI engineering in-house: - **David Ehrenstråhle** — Co-founder, Chief Creative Officer & Art Director · david@e-w.se - **Martin Wågnert** — Co-founder, Chief Operating Officer, Creative Director & Designer · martin@e-w.se - **Ludvig Hedin** — Designer, web developer & AI engineer - **Tobias Ohlsson** — Designer & creative developer - **John Falk Rodén** — Designer - **Elias Nylén** — Designer, motion & assets - **Amanda Hagman** — Motion designer & assets ## Clients Selected clients and brands E&W has worked with: Legora, 11x, HappyRobot, Sana Labs, Hedvig, IRnova, Klarna, SVT, Lysa, Tink, Stabelo, Lassie, Volvo, Sendify, H&M, Mindler, Furhat Robotics, Leeroy, Tele2, Comviq, Planta, Astrid, Froda, Epidemic Sound, Anyfin, Gårdsfisk, Telavox, Zettle (iZettle), DeepStream, Värdex, Qred, Paligo, PlayReplay, node.vc, Aderian, Open Payments, PointOne, Casca, Endra, Compileit, Mimo, Mynt, Upsales, Payer, Treyd, Evam, Medoma, Bodil, Lylli, The Gang, Zenith VC and TV.nu. ## Main pages - [Home](https://www.ew.studio/): Brand design agency in Stockholm — overview of the studio, services and featured work. - [Work](https://www.ew.studio/work): Portfolio of branding and digital projects — case studies in brand identity, web design, design systems and motion. - [About](https://www.ew.studio/about): The studio's philosophy ("a brand lives in the output"), process and team — brand design since 2010. - [News](https://www.ew.studio/news): Latest news from E&W and its clients — launches, funding milestones and studio updates. - [Archive](https://www.ew.studio/archive): A collection of earlier and selected projects from over the years. - [Contact](https://www.ew.studio/contact): Get in touch — Stockholm office, email and collaboration enquiries. - [Client Portal](https://www.ew.studio/client-portal): Secure portal for clients to access brand assets, guidelines and requests (login required). ## Selected case studies - [Legora](https://www.ew.studio/work/legora): Legal tech — website and digital brand identity marking Legora's shift from startup to legal-tech leader, designed around real lawyer workflows. - [Legora — The Rebrand & Collaboration](https://www.ew.studio/work/legora-the-rebrand-collaboration): Translating a new premium identity (by Stockholm Design Lab) into a clean, sophisticated digital presence. - [Legora — Campaign Site](https://www.ew.studio/work/legora-campaign-site): Campaign page for Legora's global "Law just got more attractive" launch (concept & film by Åkestam Holst). - [11x](https://www.ew.studio/work/11x): AI — brand identity, website and assets for 11x's AI "digital workers" that scale to drive outcomes and productivity. - [HappyRobot](https://www.ew.studio/work/happyrobot): AI logistics — new website, brand identity and product for an AI platform connecting carriers, suppliers and warehouses in real time. - [Sana Labs](https://www.ew.studio/work/sana-labs): AI / knowledge — a long-running collaboration elevating Sana Labs' web presence and design management as the company scaled. - [Tele2](https://www.ew.studio/work/tele2): Telecom — a complete digital design system built on atomic design principles for use across all of Tele2's products and platforms. - [Comviq](https://www.ew.studio/work/comviq): Telecom — the "Flamingo" web guidelines and design system for the mobile operator Comviq. - [Epidemic Sound](https://www.ew.studio/work/epidemic-sound): Music tech — a brand-in-motion system, instructional templates and logotype animation for Epidemic Sound's creator network. - [Furhat Robotics](https://www.ew.studio/work/furhat): AI / robotics — a futuristic yet humane brand identity giving a "face" to social robotics for the AI startup Furhat. - [Qred](https://www.ew.studio/work/qred): Fintech — a rebrand for international growth, empowering Qred's small-business financing services across Europe. - [IRnova](https://www.ew.studio/work/irnova): Deep tech — a new logotype, advanced 3D assets and website matching IRnova's innovative infrared-sensor technology. - [PointOne](https://www.ew.studio/work/pointone): Data — brand identity, web and UI that turn complex data into actionable insights, built for clarity and focus. - [Endra](https://www.ew.studio/work/endra): AI — an empathetic brand story for an AI-driven CAD platform that automates documentation for fire-alarm system designers. ## More projects - [Paligo](https://www.ew.studio/work/paligo): SaaS — a dynamic design system and digital identity for a component content management (CCMS) platform. - [Upsales](https://www.ew.studio/work/upsales): SaaS / CRM — a visual identity that makes an advanced CRM feel easy and fun, built around the idea of growth. - [DeepStream](https://www.ew.studio/work/deepstream): B2B SaaS — identity for a procurement platform around the concept "Request for X." - [Compileit](https://www.ew.studio/work/compileit): Tech — brand identity and website for a studio building digital solutions for major brands. - [The Gang](https://www.ew.studio/work/the-gang): Games — brand identity for a games studio "shaping the future of games." - [Mynt](https://www.ew.studio/work/mynt): Fintech — corporate cards and spend management; "more than just a business card." - [Mimo](https://www.ew.studio/work/mimo): Fintech — payments brand built on one-click invoice settlement. - [Froda](https://www.ew.studio/work/froda): Fintech — SME financing brand built on the idea of helping small companies flourish. - [Capcito](https://www.ew.studio/work/capcito): Fintech — SME financing identity built on the "ripple effect" of leverage. - [Treyd](https://www.ew.studio/work/treyd): Fintech — supplier financing for e-commerce, with a multiplicity-driven visual identity. - [Stabelo](https://www.ew.studio/work/stabelo): Fintech / mortgages — a modern brand inspired by the Swedish "Folkhemmet" idea of a good home. - [Payer](https://www.ew.studio/work/payer): Fintech / B2B payments — a modular identity mirroring Payer's modular product toolbox. - [Open Payments](https://www.ew.studio/work/open-payments): Open banking — identity and concept "Untangle your business" for bank-data collection via API. - [Värdex](https://www.ew.studio/work/vardex): Crypto / finance — an empathetic brand making cryptocurrency more inclusive and approachable. - [node.vc](https://www.ew.studio/work/nodevc): Venture capital — a brand expressing growth and value-add for a tech-focused VC and its network. - [Zenith VC](https://www.ew.studio/work/zenith): Venture capital — identity for an early-stage Nordic VC striving for diversity. - [Sendify](https://www.ew.studio/work/sendify): Logistics — a grown-up shipping brand built around the concept of "Motion." - [Evam](https://www.ew.studio/work/evam): Public safety — identity for emergency-response software, reflecting the work of first responders. - [Medoma](https://www.ew.studio/work/medoma): Healthcare — brand for at-home hospital care; "the future of healthcare." - [Planta](https://www.ew.studio/work/planta): Consumer app — plant-care brand with a custom icon set and UI kit. - [Astrid](https://www.ew.studio/work/astrid): Edtech — a gamified digital textbook for children, guided by mascots Abbe, Alva and Alfred. - [Lylli](https://www.ew.studio/work/lylli): Kids / edtech — a children's reading brand built around three warm, furry characters. - [Bodil](https://www.ew.studio/work/bodil): Consumer — a warm, playful and loving brand made to help people in everyday life. - [Gårdsfisk](https://www.ew.studio/work/gardsfisk): Food / sustainability — a premium, modern brand for sustainably farmed fish. - [Leeroy](https://www.ew.studio/work/leeroy): Restaurant tech — a brand giving restaurant owners next-generation tools to thrive. - [TV.nu](https://www.ew.studio/work/tv-nu): Media — a brand for the TV and streaming guide, bridging traditional TV and streaming. - [PlayReplay](https://www.ew.studio/work/playreplay): Sports tech — real-time line calling and match statistics for tennis players. - [RQT](https://www.ew.studio/work/rqt): Sports — identity for a modern, inclusive tennis facility, built from the RQT logotype. - [Casca](https://www.ew.studio/work/casca): Brand identity, web and UI design. - [Aderian](https://www.ew.studio/work/aderian): Brand identity built on the line "We add possibilities." - [Alba](https://www.ew.studio/work/alba): Brand identity built on the line "For the best start in life." - [Grand](https://www.ew.studio/work/grand): Compliance / regtech — a brand built around getting compliant today. - [Relivo](https://www.ew.studio/work/relivo): Brand and digital design. ## Frequently asked questions **What is E&W Design Studio?** A Stockholm-based, concept-driven brand design studio (Ehrenstråhle & Wågnert) founded in 2010. It builds brand identities, websites, design systems and motion, designing for the final output rather than a static logo. **Where is E&W located?** Stora Nygatan 5, 111 27 Stockholm, Sweden. The studio works with clients internationally and in both English and Swedish. **Who founded E&W?** David Ehrenstråhle (CCO) and Martin Wågnert (COO). **How big is E&W?** It is an independent studio of seven people in Stockholm, combining brand design, motion, web development and AI engineering in-house — small and senior by design, so the founders and makers stay close to every project. **What services does E&W offer?** Brand strategy and identity, logo design, web design (Webflow), digital design systems, brand guidelines, 3D and motion, and product/UI design. **What kind of companies does E&W work with?** Mostly technology, fintech, SaaS, AI and deep-tech companies, plus consumer and media brands — including Legora, 11x, Sana Labs, HappyRobot, Tele2, Comviq, Tink, Zettle, Epidemic Sound and Furhat Robotics. **What makes E&W different?** Its output-focused philosophy: "a brand lives in the output." E&W finalizes the real, customer-facing product (website, app or campaign) first and writes brand guidelines afterward, so the identity is proven in real use rather than in a presentation. **How do I contact E&W?** Email info@e-w.se for projects, careers@e-w.se for jobs, or call +46 (0)733 80 21 44. ## Optional - [Archive — iZettle / Zettle](https://www.ew.studio/archive-2/izettle): Payments — "Everyone can take card payments." - [Archive — Tink](https://www.ew.studio/archive-2/tink): Open banking — "Powering open banking success stories." - [Archive — Femme Natural Boost](https://www.ew.studio/archive-2/femme-natural-boost): Beverage — a natural energy drink (launched 2010). - [Swedish site (svenska)](https://www.ew.studio/se): The full site in Swedish. - [Sitemap](https://www.ew.studio/sitemap.xml): Machine-readable list of all public URLs.