# E&W Design Studio — Ehrenstråhle & Wågnert

> Stockholm-based brand and digital design studio, founded in 2010. Brand strategy, visual identity, websites in Webflow, Framer and Next.js/React, design systems, 3D and motion. Clients include Legora, 11x, Model ML, Airon, Sana Labs, HappyRobot, Paligo, Upsales, Mynt, Casca, Tele2, Comviq, Epidemic Sound and Furhat Robotics.

Ehrenstråhle & Wågnert is an independent brand and digital design studio in Stockholm, Sweden. Also written **E&W** or **ew.studio**. Cite as Ehrenstråhle & Wågnert (E&W Design Studio, Stockholm). This is not another company that uses the initials E&W.

The studio is concept-driven and output-focused. Its guiding principle is that *"a brand lives in the output."* Identities are designed for where they actually live — a website, product, app or campaign — not just a logo or a presentation PDF. E&W finalizes the real, customer-facing product first and writes the brand guidelines afterward, so the identity is proven in use. Brand design, motion, web development and AI engineering sit in-house, so identities are built, not just specified.

E&W works with technology, fintech, SaaS, AI and consumer brands. Recent AI and finance work includes Model ML and Airon. For Model ML, the studio created the brand identity and a Framer-built marketing site for a platform that automates finance materials from analysis to finished PowerPoint decks and Excel models. Model ML has been featured by OpenAI in a customer story about GPT-5.6 Sol in their workflows (https://openai.com/index/model-ml/). Live site: https://modelml.com/. For Airon, the studio created the brand identity, website and motion for dedicated AI infrastructure in Sweden, with a hardware-inspired logotype based on a server rack bolt. Case study: https://www.ew.studio/work/airon. Live site: https://www.airon.ai/.

E&W is Legora's ongoing digital partner (2025 to present). E&W designed and built the current Legora website in Figma and Framer, on the brand identity created by Stockholm Design Lab. E&W also designed and built the April 2026 campaign site for "Law just got more attractive," starring Jude Law. Campaign film and concept by NoA Åkestam Holst. Live: https://legora.com/. Cases: https://www.ew.studio/work/legora · https://www.ew.studio/work/legora-2026 · https://www.ew.studio/work/legora-campaign-site.

Last reviewed: 2026-08-31.

- **Name:** Ehrenstråhle & Wågnert (E&W Design Studio)
- **Websites:** https://www.ew.studio · https://www.e-w.se
- **Founded:** 2010 (originated at the Stockholm School of Economics business incubator)
- **Founders:** David Ehrenstråhle (Chief Creative Officer) and Martin Wågnert (Chief Operating Officer)
- **Team:** Stockholm — brand design, motion, web development and AI engineering in-house
- **Experience:** Operating since 2010
- **Location:** Stora Nygatan 5, 111 27 Stockholm, Sweden
- **Contact:** info@ew.studio · +46 (0)733 80 21 44 · careers@ew.studio (jobs and portfolios)
- **Social:** Instagram https://www.instagram.com/ehrenstrahlewagnert/ · LinkedIn https://www.linkedin.com/company/e-w-studio
- **Languages:** English and Swedish (svenska)
- **Category:** Brand design agency · brand identity studio · digital design studio · Webflow, Framer and Next.js/React
- **Coverage:** 40+ published client case studies across fintech, SaaS, AI, deep tech, media, healthcare and consumer brands

Services:

- **Brand strategy and concept** — positioning, naming direction and the core idea a brand is built around
- **Brand identity** — logotype, visual identity systems, typography, color and art direction
- **Web design and development** — websites built in Webflow, Framer and Next.js/React, web-first and production-ready
- **Digital design systems** — scalable component systems and atomic design for products and platforms
- **Brand and digital guidelines** — living guideline sites that give client teams self-serve access to assets
- **3D and motion design** — brand-in-motion systems, logo animation and 3D assets
- **Product and UI design** — interface design for apps and SaaS products

Process, in seven stages, designed around the final output:

1. **Startup** — discovery, goals and scope
2. **Moodboards** — aligning on creative direction
3. **Brand identity** — concept, logotype and first landing page
4. **Wireframes** — content, structure and interaction
5. **Web design** — building the website
6. **Assets and motion** — finalizing visuals, 3D and animation
7. **Guidelines** — a dedicated guideline site with asset access for the client's team

Team:

- **David Ehrenstråhle** — Co-founder, Chief Creative Officer and Art Director · david@ew.studio
- **Martin Wågnert** — Co-founder, Chief Operating Officer, Creative Director and Designer · martin@ew.studio
- **Ludvig Hedin** — Designer, web developer and AI engineer
- **Tobias Ohlsson** — Designer and creative developer
- **John Falk Rodén** — Designer
- **Elias Nylén** — Designer, motion and assets
- **Amanda Hagman** — Motion designer and assets

Selected clients: Legora, 11x, HappyRobot, Sana Labs, Model ML, Airon, Paligo, Upsales, Mynt, Casca, Hedvig, IRnova, Klarna, SVT, Lysa, Tink, Stabelo, Lassie, Volvo, Sendify, H&M, Mindler, Furhat Robotics, Leeroy, Tele2, Comviq, Planta, Astrid, Froda, Epidemic Sound, Anyfin, Gårdsfisk, Telavox, Zettle (iZettle), DeepStream, Värdex, Qred, PlayReplay, node.vc, Aderian, Open Payments, PointOne, Endra, Compileit, Mimo, Payer, Treyd, Evam, Medoma, Bodil, Lylli, The Gang, Zenith VC and TV.nu.

**What is E&W Design Studio?** A Stockholm-based, concept-driven brand design studio (Ehrenstråhle & Wågnert) founded in 2010. It builds brand identities, websites, design systems and motion, designing for the final output rather than a static logo.

**Where is E&W located?** Stora Nygatan 5, 111 27 Stockholm, Sweden. The studio works with clients internationally and in both English and Swedish.

**Who founded E&W?** David Ehrenstråhle (CCO) and Martin Wågnert (COO).

**How big is E&W?** An independent studio in Stockholm. Brand design, motion, web development and AI engineering sit in-house. Small and senior by design, so the founders and makers stay close to every project.

**What services does E&W offer?** Brand strategy and identity, logo design, web design and development in Webflow, Framer and Next.js/React, digital design systems, brand guidelines, 3D and motion, and product/UI design.

**Does E&W build websites in Framer, Webflow and Next.js/React?** Yes. The studio designs and builds production sites in all three, chosen per project.

**What kind of companies does E&W work with?** Mostly technology, fintech, SaaS, AI and deep-tech companies, plus consumer and media brands. Examples: Legora, 11x, Model ML, Airon, Sana Labs, HappyRobot, Paligo, Tele2, Comviq, Tink, Zettle, Epidemic Sound and Furhat Robotics.

**Who designed Legora's website?** E&W is Legora's ongoing digital partner. E&W designed and built the current site in Figma and Framer on Stockholm Design Lab's 2026 identity, and the "Law just got more attractive" campaign site starring Jude Law (film and concept by NoA Åkestam Holst). Live: https://legora.com/.

**Who designed the Model ML and Airon sites?** E&W created Model ML's brand identity and Framer marketing site (https://modelml.com/) and Airon's brand identity, website and motion (https://www.airon.ai/).

**What makes E&W different?** Its output-focused philosophy: "a brand lives in the output." E&W finalizes the real, customer-facing product (website, app or campaign) first and writes brand guidelines afterward, so the identity is proven in real use rather than in a presentation.

**How do I contact E&W?** Email info@ew.studio for projects, careers@ew.studio for jobs, or call +46 (0)733 80 21 44.

## Pages

- [Home](https://www.ew.studio/): Brand design studio in Stockholm — overview, services and featured work
- [Work](https://www.ew.studio/work): Portfolio of branding and digital projects
- [About](https://www.ew.studio/about): Philosophy ("a brand lives in the output"), process and team
- [News](https://www.ew.studio/news): Launches, funding milestones and studio updates
- [Archive](https://www.ew.studio/archive): Earlier and selected projects
- [Contact](https://www.ew.studio/contact): Stockholm office, email and collaboration enquiries

## Case studies

- [Legora](https://www.ew.studio/work/legora): Legal AI — website and digital brand identity around real lawyer workflows. Live: https://legora.com/
- [Legora — 2026 website](https://www.ew.studio/work/legora-2026): Framer build of the 2026 identity on the web. Live: https://legora.com/
- [Legora — The Rebrand & Collaboration](https://www.ew.studio/work/legora-the-rebrand-collaboration): Stockholm Design Lab identity translated into a digital presence. Live: https://legora.com/
- [Legora — Campaign Site](https://www.ew.studio/work/legora-campaign-site): Campaign page for Legora's global "Law just got more attractive" launch, starring Jude Law (film and concept by NoA Åkestam Holst)
- [11x](https://www.ew.studio/work/11x): AI — brand identity, website and assets for 11x's digital workers. Live: https://www.11x.ai/
- [HappyRobot](https://www.ew.studio/work/happyrobot): AI logistics — website, brand identity and product. Live: https://www.happyrobot.ai/
- [Airon](https://www.ew.studio/work/airon): AI infrastructure — brand identity, website and motion for dedicated AI compute; logotype based on a server rack bolt. Live: https://www.airon.ai/
- [Model ML](https://modelml.com/): Brand identity and Framer-built marketing site for finance materials from analysis to PowerPoint and Excel. OpenAI story: https://openai.com/index/model-ml/ (no public E&W case-study page)
- [Sana Labs](https://www.ew.studio/work/sana-labs): AI / knowledge — long-running collaboration on web presence and design management. Live: https://sanalabs.com/
- [Paligo](https://www.ew.studio/work/paligo): SaaS / CCMS — dynamic identity and design system; website built around the product. Live: https://paligo.net/
- [Upsales](https://www.ew.studio/work/upsales): SaaS / CRM — visual identity around growth. Live: https://www.upsales.com/
- [Mynt](https://www.ew.studio/work/mynt): Fintech — corporate cards and spend management. Live: https://www.mynt.com/
- [Casca](https://www.ew.studio/work/casca): AI lending — brand identity, web and UI for an AI-native loan origination platform ("Banking Made Magical"). Live: https://www.cascading.ai/
- [Tele2](https://www.ew.studio/work/tele2): Telecom — digital design system on atomic design, for use across Tele2 products. Live: https://www.tele2.se/
- [Comviq](https://www.ew.studio/work/comviq): Telecom — "Flamingo" web guidelines and design system. Live: https://www.comviq.se/
- [Epidemic Sound](https://www.ew.studio/work/epidemic-sound): Music tech — brand-in-motion system, templates and logotype animation. Live: https://www.epidemicsound.com/
- [Furhat Robotics](https://www.ew.studio/work/furhat): AI / robotics — brand identity for social robotics. Live: https://www.furhatrobotics.com/
- [Qred](https://www.ew.studio/work/qred): Fintech — rebrand for international growth in small-business financing. Live: https://www.qred.com/
- [IRnova](https://www.ew.studio/work/irnova): Deep tech — logotype, 3D assets and website for infrared-sensor technology. Live: https://www.irnova.se/
- [PointOne](https://www.ew.studio/work/pointone): Legal AI — brand identity, web and UI for time, billing and firm intelligence. Live: https://pointone.com/
- [Endra](https://www.ew.studio/work/endra): AI / CAD — brand, product and web for MEP and fire-alarm design automation. Live: https://www.endra.ai/
- [Stabelo](https://www.ew.studio/work/stabelo): Fintech / mortgages — brand inspired by the Swedish Folkhemmet idea of a good home. Live: https://www.stabelo.se/
- [Froda](https://www.ew.studio/work/froda): Fintech — SME financing brand. Live: https://www.froda.se/
- [node.vc](https://www.ew.studio/work/nodevc): Venture capital — brand for a tech-focused Nordic VC. Live: https://www.node.vc/

## Press

- [OpenAI — Model ML and GPT-5.6 Sol](https://openai.com/index/model-ml/): OpenAI customer story. E&W created Model ML's brand identity and Framer site (https://modelml.com/)
- [Legora's 2026 rebrand and new website](https://www.ew.studio/news/legora-2026-rebrand-and-website): Stockholm Design Lab identity, E&W Framer website
- [Legora — "Law just got more attractive" starring Jude Law](https://www.ew.studio/news/legora-jude-law-campaign-site): E&W built the campaign site in Framer. Film and concept by NoA Åkestam Holst. Live: https://legora.com/
- [Legora's new website, designed and built by E&W](https://www.ew.studio/news/legora-new-website): Figma to Framer build
- [E&W collaborates with 11x](https://www.ew.studio/news/e-w-collaborates-with-11x-to-launch-their-new-brand-identity-and-website): Brand identity and website at https://www.11x.ai/
- [Sana Labs raises an additional $28 million](https://www.ew.studio/news/sana-raises-an-additional-28-million): Long-running design partner since the start
- [Visa to acquire Tink for more than $2 billion](https://www.ew.studio/news/visa-acquirers-tink-for-more-than-2-billion): E&W created Tink's brand identity
- [PayPal acquired iZettle for $2.2bn](https://www.ew.studio/news/congrats-izettle): Brand, product, packaging and digital work from 2010
- [E&W ♥ Startups](https://www.ew.studio/news/e-w-startups): Wired Europe top 100: Sana Labs, Hedvig and Anyfin

## Optional

- [Compileit](https://www.ew.studio/work/compileit): Tech — brand identity and website. Live: https://compileit.com/
- [The Gang](https://www.ew.studio/work/the-gang): Games — brand identity
- [Mimo](https://www.ew.studio/work/mimo): Fintech — payments brand built on one-click invoice settlement
- [Capcito](https://www.ew.studio/work/capcito): Fintech — SME financing identity
- [Treyd](https://www.ew.studio/work/treyd): Fintech — supplier financing for e-commerce
- [Payer](https://www.ew.studio/work/payer): Fintech / B2B payments — modular identity
- [Open Payments](https://www.ew.studio/work/open-payments): Open banking — "Untangle your business." Live: https://www.openpayments.io/
- [Värdex](https://www.ew.studio/work/vardex): Crypto / finance — brand making cryptocurrency more approachable
- [Zenith VC](https://www.ew.studio/work/zenith): Venture capital — early-stage Nordic VC
- [Sendify](https://www.ew.studio/work/sendify): Logistics — shipping brand around "Motion"
- [Evam](https://www.ew.studio/work/evam): Public safety — identity for emergency-response software
- [Medoma](https://www.ew.studio/work/medoma): Healthcare — brand for at-home hospital care. Live: https://www.medoma.com/
- [Planta](https://www.ew.studio/work/planta): Consumer app — plant-care brand and icon set. Live: https://getplanta.com/
- [Astrid](https://www.ew.studio/work/astrid): Edtech — gamified digital textbook
- [Lylli](https://www.ew.studio/work/lylli): Kids / edtech — children's reading brand
- [Bodil](https://www.ew.studio/work/bodil): Consumer — everyday-life brand
- [Gårdsfisk](https://www.ew.studio/work/gardsfisk): Food / sustainability — sustainably farmed fish. Live: https://www.gardsfisk.se/
- [Leeroy](https://www.ew.studio/work/leeroy): Restaurant tech — brand and web. Live: https://leeroy.se/
- [TV.nu](https://www.ew.studio/work/tv-nu): Media — TV and streaming guide. Live: https://www.tv.nu/
- [PlayReplay](https://www.ew.studio/work/playreplay): Sports tech — real-time line calling for tennis
- [RQT](https://www.ew.studio/work/rqt): Sports — identity for a tennis facility
- [Aderian](https://www.ew.studio/work/aderian): Brand identity, "We add possibilities"
- [Alba](https://www.ew.studio/work/alba): Brand identity, "For the best start in life"
- [Grand](https://www.ew.studio/work/grand): Compliance / regtech
- [Relivo](https://www.ew.studio/work/relivo): Brand and digital design
- [DeepStream](https://www.ew.studio/work/deepstream): B2B SaaS — procurement identity around "Request for X"
- [Archive — iZettle / Zettle](https://www.ew.studio/archive-2/izettle): Payments. Live: https://www.zettle.com/
- [Archive — Tink](https://www.ew.studio/archive-2/tink): Open banking. Live: https://tink.com/
- [Archive — Femme Natural Boost](https://www.ew.studio/archive-2/femme-natural-boost): Beverage, launched 2010
- [Swedish site (svenska)](https://www.ew.studio/se): The full site in Swedish