IRnova stands at the forefront of technological innovation in the field of infrared technology.

IRnova
The Revolution of T2SL

Background

IRnova is one of the most innovative companies developing infrared technology. Home of some of the most insightful and advanced scientists in the world, IRnova is dedicated to discovering and developing new and innovative solutions and technologies that will change the way we see the world.

Challenge

When IRnova approached us, they presented a world-leading infrared (IR) sensor, positioning themselves at the forefront of technological innovation. Despite the groundbreaking nature of their products, it became evident that their brand identity did not effectively mirror the sophistication inherent in their technology.

Solution

Our objective was to ensure that IRnova's new brand identity matched the advanced and innovative nature of their products. Alongside creating a new logotype and advanced 3D assets, we also made a brand new website further aligning IRnova's advanced and innovative image.

IRnova case study hero for the infrared sensor brand, identity by E&W Design Studio.
IRnova typography shown in a parallax section of the case study.IRnova infrared camera rendered in a parallax scroll section.
Top and side view of the IRnova infrared camera.
CAD line drawing of the IRnova infrared detector.CAD line drawing of the IRnova infrared detector.
CAD line drawing of the IRnova infrared detector.CAD line drawing of the IRnova infrared detector.
CAD line drawing of the IRnova infrared detector.CAD line drawing of the IRnova infrared detector.
CAD line drawing of the IRnova infrared detector.CAD line drawing of the IRnova infrared detector.
Construction of the IRnova logotype from the detector's geometry.Lylli Visual Identity Case Interface 2
IRnova colour gradient taken from the infrared spectrum.Lylli Visual Identity Case Interface 2
IRnova polarisation gradient from the brand colour palette.Lylli Visual Identity Case Interface 2
Side view of the IRnova infrared camera and its glass prism.
IRnova typography specimen from the new brand identity.
Lylli Visual Identity Case Interface 2IRnova website on a laptop, cut out on a transparent background.
IRnova website displayed on an iPad.
The website was designed to showcase the advanced features and capabilities of IRnova's products while ensuring a seamless and engaging user experience. We always focus on incorporating the latest technologies to enhance the overall functionality and responsiveness of the site.
The combination of Webflow, Figma, and a focus on grids and style guides facilitates a comprehensive and efficient web design process, producing websites that not only look stunning but also adhere to industry best practices and user experience standards.
IRnova style guide showing colours, type scale and components.Lylli Visual Identity Case Interface 2
Full-width layout grid used across the IRnova website.Lylli Visual Identity Case Interface 2
IRnova website screen set against an infrared gradient background.
Crafting a color palette inspired by the infrared (IR) spectrum introduces a unique and visually intriguing dimension to IRnova’s brand identity.
IRnova website held in one hand on a phone.
IRnova exhibition stand carrying the new brand identity.
IRnova product manual designed in the new brand identity.
IRnova business card with the prism-inspired logotype.

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