Simplify payments with one-click invoice settlement.

Mimo
Pay with one click

Background

Mimo simplifies invoice payments with one-click convenience, offering streamlined processes, comprehensive reporting, and time-saving efficiency for businesses.

Challenge

Our challenge was to develop a brand identity that strikes the balance between projecting trustworthiness and professionalism while also conveying a playful and approachable personality for the fintech company.

Solution

Our solution involved crafting a visually engaging and conceptually stimulating brand identity, utilizing dynamic visuals that effectively convey the core values and essence of the company.

Mimo Visual Identity Case Interface Dashboard
Mimo Visual Identity Case Interface 1

Concept

Our solution: captivating visuals striking the balance between professionalism and playfulness, effectively conveying the essence of the company's solution and inspiring engagement.

Blank phone mockup lying flat, used as a device frame in the Mimo case study
Mimo Visual Identity Case iPhone on chair
Mimo dashboard on a tablet listing supplier invoices, amounts due and available balance
Mimo invoice selection card over a photo of a person working on a laptop in a cafe

Concept

Our solution: captivating visuals striking the balance between professionalism and playfulness.

Blank phone mockup lying flat, used as a device frame in the Mimo case study
Phone on a green chair showing the Mimo app with 6,916 pounds of invoices due

Simplifying

Simplifying the process for users to manage and consolidate their payment obligations.

Mimo Visual Identity Case iPhone on table
Node VC mobile portfolio page with dark cards for Debricked, Tobii and Worldfavor

Simplifying

Simplifying the process for users to manage and consolidate their payment obligations.

Phone on a desk showing the Mimo site page Easily manage and pay your invoices
Mimo small heading type sample from the brand typography system
Mimo tagline set in the brand typeface as flat vector lettering
Mimo Visual Identity Case Font Lausanne 550Mimo Visual Identity Case Font Lausanne 400Mimo Visual Identity Case Font Inter 400Mimo Visual Identity Case Font Inter 500Mimo Visual Identity Case Font Inter 600
Mimo small heading type sample from the brand typography system
Mimo tagline set in the brand typeface as flat vector lettering
Mimo type specimen for Lausanne 550, used for display headingsMimo type specimen for Lausanne 400, the lighter display weight

User Interface

We created a intuitive navigation and clear visibility of essential information.

Mimo Add any invoice module showing amounts in several currencies on one card
Mimo payment choice module listing bank transfer, Pay later with Mimo and credit card
Mimo accounting sync module on a phone showing five invoices to pay, one overdue
Courier in a green polo carrying a parcel on a city street, supplier imagery for Mimo
Mimo Add any invoice plus button in dark grey with a cursor hovering over it
Mimo Manage payments view with sidebar navigation and a supplier invoice table
Mimo Pay later module beside a photo of a smiling food vendor holding a sandwich

User Interface

We created a intuitive navigation and clear visibility of essential information.

Mimo Visual Identity Case Interface
Mimo Visual Identity Case Photography Holding Box
Mimo Visual Identity Case Interface 2
Mimo Visual Identity Case Interface 3
Mimo Visual Identity Case Button
Mimo Visual Identity Case Dashboard
Mimo Visual Identity Case Interface Pay Later
Mimo Visual Identity Case Header and Button
Mimo Visual Identity Case MacBook on chair
Mimo Visual Identity Case Cards on chair
Mimo Visual Identity Case Book on chair
Laptop on a green chair showing the Mimo website hero and product panel
Stack of grey Mimo business cards on a green chair, printed with the three-bar M symbol
Mimo brand booklet cover in grey with the three-bar M mark and section marker 01 03

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