Background

Alba are on a mission to help parents raise a healthier generation. Gut health in the first years of life is linked to common symptoms and chronic conditions later in life. Alba collects anonymised data to advance child health research and improve your baby’s gut health and diet, based on the latest science.

Challenge

Alba needed a brand identity that would resonate with their target audience of parents and convey their mission of improving children's health through gut health and nutrition, establishing themself as a trusted authority in the field of child health and nutrition, and communicating their expertise and commitment to evidence-based solutions effectively.

Solution

We created a brand identity that resonated with parents, incorporating elements symbolizing growth, nutrition, and the connection between gut health and overall well-being. We chose warm and vibrant colors to evoke feelings of health, vitality, and care.