Capcito
The ripple effect of business loans
Background
Smaller companies is the backbone of the economy, and as a backbone it should not be so hard to get support. That was the vision Capcito had when it was founded 2015. Now capcito has accomodated over 2 billion sek in loans to 13.000 small and medium sized companies.
Challenge
The challenge was to reach the wide target group that is small business. Everyone from retail owners to craftsman should be able to identify with the brand.
Solution
The concept is the ripple effect, which implies that companies can achieve a leverage effect with the help of Capcito.
Capcito
The ripple effect of business loans
Background
Smaller companies is the backbone of the economy, and as a backbone it should not be so hard to get support. That was the vision Capcito had when it was founded 2015. Now capcito has accomodated over 2 billion sek in loans to 13.000 small and medium sized companies.
Challenge
The challenge was to reach the wide target group that is small business. Everyone from retail owners to craftsman should be able to identify with the brand.
Solution
The concept is the ripple effect, which implies that companies can achieve a leverage effect with the help of Capcito.
Product and site
Playfull yet serious. We made both site and product simple to use and easy to understand.
Look and feel
A plain feel with a touch of the ripple effect symbolised by the balls.
