Background

PointOne builds AI-powered tools that automate timekeeping, billing, and compliance for law firms. Their clients range from small practices to large firms, with a growing focus on enterprise. As they expand their product suite and target more sophisticated clients, PointOne needed a brand identity that reflects their innovation, intelligence, and scale.

Challenge

PointOne’s existing brand didn’t match the maturity or ambition of their business. They needed to appear more established and trustworthy to large law firms—while still conveying their cutting-edge, startup DNA. The brand also needed to clearly communicate their core value: transforming administrative burden into business intelligence.

Solution

We developed a brand identity that reflects PointOne’s role as a transformer of complexity into clarity. The design captures the company’s ability to extract structured intelligence from fragmented activity—turning raw data into actionable insights. We also designed the product UI, ensuring the same principles of clarity, focus, and confidence were embedded directly into the user experience. The result is a clean, minimal brand and product experience that work seamlessly together, aligned with PointOne’s promise of simplifying complexity.