Choose the bank that specializes in
providing tailored financing solutions
and support specifically for small
business owners.

Qred
Make your business grow.

Background

Qred was founded in 2015 in Stockholm by entrepreneurs with a vision to simplify financing for small businesses. Traditional banks often deprioritized smaller companies, with complicated processes and long decision times. Qred set out to change that — with a digital platform that makes applying for business loans easy, fast, and transparent.

Challenge

As Qred continues to expand into new countries, one key challenge is varying levels of brand recognition. In mature markets like Sweden, the brand is well established and trusted by small business owners. However, in newer markets such as Belgium, awareness is still in its early stages.

Solution

To support Qred’s growth across diverse markets, we helped modernize the brand and develop a unified concept that works across platforms, products, and cultures. With a clear focus on small businesses, the new identity is designed to build trust, communicate simplicity, and stand out in a crowded fintech landscape — all while scaling with the company’s ambitions.

The new brand fits naturally with Qred’s commercial films, keeping things consistent and helping the whole experience feel more connected and recognizable.
Comprehensive web design system, including detailed guidelines and a robust module library, developed for Qred
We also made a custom Procreate brush to give the illustrations a handcrafted vibe and add a personal touch that keeps the brand feeling friendly and down-to-earth.

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