Background

Qred was founded in 2015 in Stockholm by entrepreneurs with a vision to simplify financing for small businesses. Traditional banks often deprioritized smaller companies, with complicated processes and long decision times. Qred set out to change that — with a digital platform that makes applying for business loans easy, fast, and transparent.

Challenge

As Qred continues to expand into new countries, one key challenge is varying levels of brand recognition. In mature markets like Sweden, the brand is well established and trusted by small business owners. However, in newer markets such as Belgium, awareness is still in its early stages.

Solution

To support Qred’s growth across diverse markets, we helped modernize the brand and develop a unified concept that works across platforms, products, and cultures. With a clear focus on small businesses, the new identity is designed to build trust, communicate simplicity, and stand out in a crowded fintech landscape — all while scaling with the company’s ambitions.