Digital workers bring advanced AI
technology to your team, scaling
effortlessly to drive outcomes and
push productivity.

11X
Digital workers,
Human results

Background

11x is pioneering the future of sales with autonomous AI agents designed to automate complex SDR tasks. As they prepared to introduce their groundbreaking technology, we partnered with them to build their brand identity and digital foundation from the ground up, ensuring their online presence matched their innovative spirit.

Challenge

The primary challenge was to create a compelling brand and website that could clearly articulate the value of sophisticated AI technology to a B2B audience. We needed to translate complex concepts into an engaging narrative and design a digital experience that felt both cutting-edge and trustworthy, setting 11xapart in the rapidly evolving AI landscape.

Solution

We crafted a unique visual identity and brand guidelines emphasizing 11x's automation and efficiency. This was implemented through a sleek, user-friendly website showcasing their AI agents, along with digital assets for consistent branding across all platforms.

11x interface pills reading Alice the SDR and Autopilot activated, from the product UI.
Phone notification from Alice the SDR asking whether you have tried hiring an AI SDR, from 11x.
Laptop on a wooden desk showing the 11x dashboard with pipeline charts and contact lists.
11x personalized message example reading Hey James, have you thought of hiring an AI SDR, with fields highlighted.Red desert rock formation under a dusty sky, brand imagery from the 11x identity.
11x web interface shown on a laptop screen, from the website design by E&W Design Studio.
MacBook Air device frame used to present the 11x website design.
11x AI phone rep on a video call beside a follow-up email and meeting scheduler.
Oversized 11x display type set as a full-width brand statement.
11x dashboard showing AI worker profiles, a meetings-booked counter and a lead activity chart.Soft gradient backdrop used behind the 11x dashboard interface on the website.

Web design, branding and web guidelines created for 11x.

Figma and Webflow app icons, the tools used to design and build the 11x website.
11x typography specimen showing the brand's heading and body text styles.Sana Labs mobile style guide with type scale, colour tokens and component rules
Three 11x feature cards on engaging at scale, hyper-personalised outreach and strategic insights.
Two astronauts walking across a red desert landscape, brand imagery from the 11x identity.
11x careers page on a phone headed The Digital Worker Company, with a Join us button.

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