TV.nu
Streaming and
TV guide

Background

TV.nu is Sweden's largest guide to streaming and television with more than 2 million unique visitors every week. The company was started in 1999 and in 2007 became part of Schibsted Media Group.

Challenge

TV.nu has since the beginning been a popular TV listing for broadcasting. They came to us for help with the transition from traditional TV to become a guide for TV and streaming.

Solution

We set a goal to make TV.nu the given guide for what to watch regardless of streaming service or TV station. The expression in the identity we consciously targeted towards a digital streaming service.

TV.nu Visual Identity Case

TV.nu
Streaming
& TV guide

Film poster artwork used as the hero for the TV.nu streaming guide case, showing an ensemble cast over desert dunes

Background

TV.nu is Sweden's largest guide to streaming and television with more than 2 million unique visitors every week. The company was started in 1999 and in 2007 became part of Schibsted Media Group.

Challenge

TV.nu has since the beginning been a popular TV listing for broadcasting. They came to us for help with the transition from traditional TV to become a guide for TV and streaming.

Solution

We set a goal to make TV.nu the given guide for what to watch regardless of streaming service or TV station. The expression in the identity we consciously targeted towards a digital streaming service.

TV.nu Visual Identity Case TitleTV.nu Visual Identity Case Movie Profile
TV.nu Visual Identity Case Interface Films
TV.nu Visual Identity Case Interface
TV.nu mobile view: the Gravity header with streaming logos above 'Populära filmer' and 'Nya serier' rows
Mobile TV.nu section 'Filmer & serier på Netflix' with intro text above a grid of title artwork
Soft blurred background glow in TV.nu orange, amber and grey
TV.nu Visual Identity Case Channels HBO Max Disney DiscoveryTV.nu Visual Identity Case Channels Viaplay CMore AppleTV.nu Visual Identity Case Channels TV3 Kanal 9 Eurosport

The site supports all major services and channels

and the brand must be able to coexist with streaming services and TV stations' own expressions.

TV.nu Visual Identity Case Product

Website

TV.nu app listing on a phone with tonight's films, IMDb scores and the Tablå, Play, Utforska tab bar

The brand must be able to coexist with streaming services and TV stations

TV.nu series page for How I Met Your Mother with a trailer play button and IMDb rating

The site supports all major services and channels

TV.nu 'På TV Idag' schedule on a yellow header, listing programmes per channel for SVT1, SVT2, TV3 and TV4
Street billboard reading 'Din TV-guide till streaming' for TV.nu, with Disney+, Netflix, SVT and C More panels

Advertising

Example of how TV.nu is displayed on a billboard

Angled tablet showing a TV.nu title page for the film Kimi on HBO Max
Laptop in a dark room showing the TV.nu website with a large film hero and poster rows

Website

TV.nu has over 2 million unique visitors every week.

TV.nu Visual Identity Case Marketing

Advertising

Example of how TV.nu is displayed on a billboard.

TV.nu Visual Identity Case iPad
TV.nu Visual Identity Case MacBook

Website

TV.nu has over 2 million unique visitors every week.

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